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Tomorrow is the 4th of July, Independence Day for those of us in the US. I know that we are only a few days into Rivian's announced [& re-scheduled] inaugural delivery month, but as far as I'm aware, they haven't actually delivered a vehicle or even said when the first deliveries will happen.
Delivering the first Rivians tomorrow is [more likely, would have been] an incredible promotional opportunity. How great would it be for the first Rivian owners to be able to be pictured celebrating their independence from fossil fuel on the same day the rest of the US celebrates its independence from colonial rule? I don't think this is happening however, and that it isn't actually may provide some insight into Rivian deliveries.
The marketing guys at Rivian surely are aware of this promotional opportunity, and the fact that the company is not taking advantage of it almost certainly means that they're not yet ready. Extending that speculative thought means that the first deliveries may not be until end of July. If that's the case, will there be real deliveries in July, or just a handful of vehicles to allow Rivian to claim success by technically meeting their announced date? And does that mean that LE deliveries are more likely to extend even further than mid-2022?
Delivering the first Rivians tomorrow is [more likely, would have been] an incredible promotional opportunity. How great would it be for the first Rivian owners to be able to be pictured celebrating their independence from fossil fuel on the same day the rest of the US celebrates its independence from colonial rule? I don't think this is happening however, and that it isn't actually may provide some insight into Rivian deliveries.
The marketing guys at Rivian surely are aware of this promotional opportunity, and the fact that the company is not taking advantage of it almost certainly means that they're not yet ready. Extending that speculative thought means that the first deliveries may not be until end of July. If that's the case, will there be real deliveries in July, or just a handful of vehicles to allow Rivian to claim success by technically meeting their announced date? And does that mean that LE deliveries are more likely to extend even further than mid-2022?