Rivian Forum – Rivian R1T & R1S News, Pricing & Order... banner
1 - 2 of 2 Posts

572 Posts
Would you rather they spend millions of dollars for prime-time advertising like Ford has been doing for the Lightning for the past year? Or maybe they should buy naming rights to a sports stadium, like other car companies have done?

As long as they're spending money on marketing, I prefer to have the chargers.
Ok I agree with that statement but it's a false choice. They don't have to spend money on the chargers or on stupid advertising. Both are bad non-investments.

They bleed cash like crazy. They're high touch CS right now. To maintain customer satisfaction hey have to fix shit they're not getting right on a relatively large fraction of vehicles because they're still low volume production. They have to build up and staff service centers that, given their current numbers, will be underutilized for a while. Those investments are painful but sensible. EV chargers in one state's parks (or anywhere, really) are not sensible for them.
1 - 2 of 2 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.