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An Open Letter to RJ and Rivian –
As a pre-order holder, we helped Rivian get to where it is today. The collective number of our pre-orders are mentioned on earnings calls, cited for fundraising, and added credibility to the market demand for EV’s and for Rivian’s place in that future. We signed up years ago to be a part of this journey, many of us investing further with pre-IPO offers, helping to support Rivian’s future.
But our reward… was nothing. For years of loyalty, investment, advocacy, and of course waiting patiently for our dream EV’s to arrive. We were met with increased prices, an increase that could pay for an entire ICE vehicle, and no acknowledgment of our contribution to Rivian’s success thus far.
We can’t think of a bigger slap in the face from a company that we helped build. Simply put – we are disheartened and disappointed by this lack of consideration for our contribution. For us pre-order holders that have been with you for years – why should we even keep our reservations? We helped you, but you have taken us for granted.
But complaining without suggestions for resolution isn’t going to solve this problem.
Here are some ideas for how to resolve this:
Sincerely,
R1S Pre-Order holder of 25 months.
As a pre-order holder, we helped Rivian get to where it is today. The collective number of our pre-orders are mentioned on earnings calls, cited for fundraising, and added credibility to the market demand for EV’s and for Rivian’s place in that future. We signed up years ago to be a part of this journey, many of us investing further with pre-IPO offers, helping to support Rivian’s future.
But our reward… was nothing. For years of loyalty, investment, advocacy, and of course waiting patiently for our dream EV’s to arrive. We were met with increased prices, an increase that could pay for an entire ICE vehicle, and no acknowledgment of our contribution to Rivian’s success thus far.
We can’t think of a bigger slap in the face from a company that we helped build. Simply put – we are disheartened and disappointed by this lack of consideration for our contribution. For us pre-order holders that have been with you for years – why should we even keep our reservations? We helped you, but you have taken us for granted.
But complaining without suggestions for resolution isn’t going to solve this problem.
Here are some ideas for how to resolve this:
- Offer discounts for those who have been with Rivian since before a specific date – you know, the pre-order holders that you used in fundraising materials, IPO filings, etc. Doesn’t have to be the same price we committed to years ago but let’s maybe… meet in the middle. Something is better than nothing, eh?
- Offer priority on future vehicles if we can no longer afford these price increases – maybe we can’t afford the R1 models anymore, but put us at the top of the list for R2 generation?
- Offer other ways for us to invest where we may see value and can still contribute to Rivian’s future – Similar to employee stock purchase programs, maybe offer us pre-holder the ability to buy more stock at a discounted price to help us both invest in the company but make a bit more money to help pay for the jump in cost of our vehicles.
Sincerely,
R1S Pre-Order holder of 25 months.