Tesla fanboy mad at Rivian for beating Tesla to the pick up market? His day job is "Teslanomics".
Thinking of a Rivian as the "family wagon" seems a bit biased considering Rivian bills itself as off road adventurer. Having said that, the smaller Rivian would see the perfect fit vs. the larger F150 and Silverado and the bizarre "LandMaster" Tesla thing for family into outdoor recreation.
OMG I'm not even going to watch that. "Family wagon" applies to the Model Eggs and the Model Why; maybe to the Model 3rog as well. The only car Tesla makes that's not a family wagon is the Model S, which I respect (modulo the yoke). The R1 is as badass as the G-Wagen (S) or a Rubicon (T) ... Teslas family wagons don't come close.