Tesla fanboy mad at Rivian for beating Tesla to the pick up market? His day job is "Teslanomics".
Thinking of a Rivian as the "family wagon" seems a bit biased considering Rivian bills itself as off road adventurer. Having said that, the smaller Rivian would see the perfect fit vs. the larger F150 and Silverado and the bizarre "LandMaster" Tesla thing for family into outdoor recreation.