Business Insider gives a very interesting look into that makes Rivian differentiate from Tesla in the EV market.
Some of the key highlights include:
- Taking advantage of the growing truck market with the R1S and R1T rather than going with a performance car like Tesla.
- Rivian deciding to embrace Detroit by receiving investment from Ford and modeling themselves like a traditional car company.
- Not over hyping themselves and taking the time to develop their vehicles (I completely forgot that Rivian has been around since 2009)
It's going to be exciting to see the two companies coexist when Rivians finally start rolling off the assembly line.