While I 100% agree with your sentiment on the Ford lightening, and I can't wait to see a Lightening out on the road, you shouldn't compare Ford to Rivian in this case either. Rivian is essentially a start-up and going after a slightly different segment of the market. There will be crossover between the two ownership bases of course, but Ford will appeal to a much broader audience and likely have big work truck base. Rivian was pretty intentional in the target demographic they wanted. You can say people will forget that Rivian was first to market, but we are living this in present day. If you are serious about buying an EV truck, its pretty likely you are doing serious research (no matter which venn diagram circle you are fitting into).We all need to stop comparing Rivian to Tesla. And for the record they made 3.3B in profit in the first quarter alone.