The average consumer knows next to nothing about electric. My conversations with friends over the past 6 months have been mostly one-sided and met with disinterest. I didn't even bring up the topic before then because it would have been like explaining algebra to a cat. My takeaway: very few buyers are looking for electric. Something needs to capture their interest and imagination. The enthusiasm on this forum is illusory because in the real world people are not that interested yet, so it doesn't matter which comes out first, they're not in the market for an electric car yet.