This is pretty interesting to see. A Ford dealership was trying to sell a Mach-E with a $10,000 price markup and Ford intervened and removed the markup.
Manufacturers starting direct sales makes sense but a big difference in their traditional model.Ford is introducing direct sales along with some other big automakers. That will solve this issue.
my issue is the dealer said their markup was the new MSRP which is a bald-faced lie.Manufacturers starting direct sales makes sense but a big difference in their traditional model.
The stepping in about the markup a dealer is imposing, not so much. Most of the laws they had in place are to segregate the manufacturing verses selling for the dealer networks. There was a huge lawsuit against Honda back in the early 90's around trying to control prices (mostly around not allowing discounts) but in a free market, MSRP is just the Manufactures Suggested Retail Price, the dealer should be able to ask whatever price they want. Like anything, it will only sell if someone wants to pay the price. The market should be able to control the price by consumers demand and willingness to part with their money.