[MilesK]

This is pretty interesting to see. A Ford dealership was trying to sell a Mach-E with a $10,000 price markup and Ford intervened and removed the markup.

https://twitter.com/i/web/status/1369622075275575297

 

[eHauler]

$10k is insane. But much a lower markup is reasonable with such high demand for these.

 

[CommodoreAmiga]

Dealer markup should be made illegal, imo.

 

[eHauler]

Dealer markup should be made illegal, imo.

Ford is introducing direct sales along with some other big automakers. That will solve this issue.

 

[EyeOnRivian]

I read about this earlier on TheDrive.com: "Ford Wipes Out $10,000 Dealer Markup on Mustang Mach-E After Twitter Protests"
A couple of months ago I had read reports of dealerships with an ADM as high as $15k for the Mach-E. I'm guessing Mike Levine, Ford North America's Product Communications Manager, is going to be on the phone a lot, at least I would expect him to be.

 

[SANZCO2]

Ford is introducing direct sales along with some other big automakers. That will solve this issue.

Manufacturers starting direct sales makes sense but a big difference in their traditional model.

The stepping in about the markup a dealer is imposing, not so much. Most of the laws they had in place are to segregate the manufacturing verses selling for the dealer networks. There was a huge lawsuit against Honda back in the early 90's around trying to control prices (mostly around not allowing discounts) but in a free market, MSRP is just the Manufactures Suggested Retail Price, the dealer should be able to ask whatever price they want. Like anything, it will only sell if someone wants to pay the price. The market should be able to control the price by consumers demand and willingness to part with their money.

Just my opinion, not much different then Tesla asking 120K for the first models they were delivering (or adjusting the price up and down based on demand. Amazing how much cheaper it was for Tesla to manufacture the cars once the 7500 federal tax credit expired. They had almost a 5K drop across the board on their vehicles.

 

[CommodoreAmiga]

Manufacturers starting direct sales makes sense but a big difference in their traditional model.

The stepping in about the markup a dealer is imposing, not so much. Most of the laws they had in place are to segregate the manufacturing verses selling for the dealer networks. There was a huge lawsuit against Honda back in the early 90's around trying to control prices (mostly around not allowing discounts) but in a free market, MSRP is just the Manufactures Suggested Retail Price, the dealer should be able to ask whatever price they want. Like anything, it will only sell if someone wants to pay the price. The market should be able to control the price by consumers demand and willingness to part with their money.

my issue is the dealer said their markup was the new MSRP which is a bald-faced lie.

If a dealer want to price-gouge then they should at least shoot straight.