[TT97]

Pricing is live on their site:

https://shop.ford.com/configure/f150-lightning/model/customize/pro

Cheapest option with the Extended Range Battery is $74,169.

 

[@Boise]

I have cancelled my reservation for the Lightning. We ordered an MME 7/15/21 and have had nothing but frustration. Our MME was built 11/2/21 and shipped to Kansas City via rail but is currently lost as in Ford nor the dealer know where it is. Ford says that it was delivered to our dealer 12/22/21 and our dealer says that he does not have it and has no idea of where it is. The really frustrating part is that neither Ford or dealer care. Ford has asked me for payment and my dealer has basically told me to bug off, if and when your MME shows up we will contact you.

The R1T fits our wants and needs the best so we will wait.

These are crazy times!

 

[Wing]

R1T is an absolute steal in comparison.

And the amount of options and nickle and diming for features is insane. I don't think the "big 3" will ever understand economies of scale.

Oh then add the 20k market adjustments

 

[chungachguk]

Pricing is live on their site:

https://shop.ford.com/configure/f150-lightning/model/customize/pro

Cheapest option with the Extended Range Battery is $74,169.

R1T is an absolute steal in comparison.

And the amount of options and nickle and diming for features is insane. I don't think the "big 3" will ever understand economies of scale.

Oh then add the 20k market adjustments

To be fair to Ford, a VERY well loaded one (Lariat, with extended battery, spray in bedliner, Bang & Olufsen Sound System, Ford Co-Pilot360, running boards, power tailgate, rear power-sliding window, extended running boards, and SiriusXM) is $79,764 before any rebates. You can also avoid the adjustments if you are willing to look for dealers who will not be charging any markups (and there are definitely dealers like that out there). Now whether Ford or a Rivian is better suited for your needs, that a whole separate conversation. Ford seems like more of a work truck (and has the upside of potentially powering your house), where as Rivian is definitely more of an adventure truck with better performance. To each their own. I have a somewhat late reservation for a Lightning (for me) and an R1S (for the wife).

 

[Wing]

Don't forget the tow package. Also the range is 280 miles for Platinum

 

[rockreid]

dealer markups will be infuriating to those who really want an actual Lightning in their actual real-life driveway. We’re talking $30k markups no matter what trim level you option out For the next few years at least.

the dealer model needs a quick death.

 

[Wing]

At least in Canada they can't do that. It's illegal.

The Crazy pricing is the XLT $76 grand makes the Lariat look like a steal at $79

 

[chungachguk]

dealer markups will be infuriating to those who really want an actual Lightning in their actual real-life driveway. We’re talking $30k markups no matter what trim level you option out For the next few years at least.

the dealer model needs a quick death.

Agreed on the dealer model needing a quick death. My guess is, it’s coming. The Tesla/Rivian model is much more sustainable.

There are definitely dealers out there who are still respecting the MSRP. I’d rather drive a few hundred miles out of my way than pay an exorbitant mark up.

At least in Canada they can't do that. It's illegal.

The Crazy pricing is the XLT $76 grand makes the Lariat look like a steal at $79
The Crazy pricing is the XLT $76 grand makes the Lariat look like a steal at $79

That’s exactly what I was thinking. Who would buy an XLT at that point?

 

[rockreid]

The main problem with trying to hook up with dealers that say they will honor MSRP is that 1) each dealer will be awarded a very limited allotment of units. And 2) even dealers who say they will honor MSRP will soon cave IMO and start charging markups as they realize they are losing out $$$ while at the same time getting irate calls from their own angry customers over why their Lightning isn’t there yet because orders piled in at these dealerships.

 

[Gavin]

If I get the Lightning (I might be in the first wave), it would be a Lariat ER. No sense getting the XLT (plus here in the desert I want ventilated seats).
The funny thing is the spec'd Ford I want is 79k and the spec'd Rivian is 79k.

So price doesn't help (my dealer is following MSRP...supposedly. We will see).

I'm still torn. Plusses and minuses for both trucks. Ford I might get a bit sooner if I'm really wave one? But I don't mind waiting if I really and truly want the Rivian.
Sigh...I guess it is a good life if I'm stressing over which hella expensive truck to buy vs other issues.

Rivian: Love the size. Ford is a bit big, but ok.
Love the adjustable air suspension
I kinda prefer the cylinder battery's vs pouch. Just seems to have a better history?
Direct sales is cool.

Ford: Love the Frunk (i've said it before, I'll say it again: Rivian 2.0 needs this. And it's not stealing, the VW bug had this design in the 60's).
While I prefer direct sales, I like that there are Ford service centers close by (not Rivian's fault, but NM law won't allow Rivian to have service or sales here).
While I believe Rivian is here to stay, it is still a bit of a risk compared to Ford selling F-150s.
(I bought an electric motorcycle in 2013 and the company went out of business a few years later and now I have no service for my beautiful, but unusual motorcycle.)

I am hoping I can build and price my Ford tomorrow and see if the dealer changed their minds and add ADM and such. That would be a deal breaker. But if at MSRP, well I will have a big decision to make.

 

[Gavin]

The main problem with trying to hook up with dealers that say they will honor MSRP is that 1) each dealer will be awarded a very limited allotment of units. And 2) even dealers who say they will honor MSRP will soon cave IMO and start charging markups as they realize they are losing out $$$ while at the same time getting irate calls from their own angry customers over why their Lightning isn’t there yet because orders piled in at these dealerships.

It's funny....I think Ford is kinda testing for a future Direct sales model by getting people to like them (fair price for an EV truck) and hate their dealerships ("Hey, sorry, we don't control the prices dealers set, we just make these trucks and a recommendation on price.")

 

[RITVT]

At least in Canada they can't do that. It's illegal.

Then I would expect CA MSRP to go up if they can't go over... There's just no supply, and CA will be more limited. In the US the mark-ups are going to be through the roof

 

[chungachguk]

The main problem with trying to hook up with dealers that say they will honor MSRP is that 1) each dealer will be awarded a very limited allotment of units. And 2) even dealers who say they will honor MSRP will soon cave IMO and start charging markups as they realize they are losing out $$$ while at the same time getting irate calls from their own angry customers over why their Lightning isn’t there yet because orders piled in at these dealerships.

Dealer allocations are definitely a problem, although it looks like the allocations will be based on the number of ore-orders/reservations, so if more people reserve with those dealers, they’ll get more allocated to them. Ford also said (FWIW) that they would ramp up production to 150,000 units/year, which should help significantly with the back up.

And I wouldn’t trust the dealer to honor any verbal agreement, so always get it in writing. If you get their agreement to honor the MSPR, they won’t be able to charge the mark up (at least not on your reservation). Is it an added hassle? Yes. But if you like the car/truck, it’s one they may be well worth it. I just don’t think R1T and F150 are comparable/interchangeable trucks. If you just want a truck, you might be happy with either, but they have different areas where they excel, so if you want a work truck, the Lightning is the obvious choice, whereas, if you want an adventure vehicle, the R1T is the clear winner.

 

[chungachguk]

If I get the Lightning (I might be in the first wave), it would be a Lariat ER. No sense getting the XLT (plus here in the desert I want ventilated seats).
The funny thing is the spec'd Ford I want is 79k and the spec'd Rivian is 79k.

So price doesn't help (my dealer is following MSRP...supposedly. We will see).

I'm still torn. Plusses and minuses for both trucks. Ford I might get a bit sooner if I'm really wave one? But I don't mind waiting if I really and truly want the Rivian.
Sigh...I guess it is a good life if I'm stressing over which hella expensive truck to buy vs other issues.

Rivian: Love the size. Ford is a bit big, but ok.
Love the adjustable air suspension
I kinda prefer the cylinder battery's vs pouch. Just seems to have a better history?
Direct sales is cool.

Ford: Love the Frunk (i've said it before, I'll say it again: Rivian 2.0 needs this. And it's not stealing, the VW bug had this design in the 60's).
While I prefer direct sales, I like that there are Ford service centers close by (not Rivian's fault, but NM law won't allow Rivian to have service or sales here).
While I believe Rivian is here to stay, it is still a bit of a risk compared to Ford selling F-150s.
(I bought an electric motorcycle in 2013 and the company went out of business a few years later and now I have no service for my beautiful, but unusual motorcycle.)

I am hoping I can build and price my Ford tomorrow and see if the dealer changed their minds and add ADM and such. That would be a deal breaker. But if at MSRP, well I will have a big decision to make.

Not sure if you want the added hassle, but it maybe be well worth it to buy whatever truck you can get first, while waiting for the other. I am fairly certain you’d be able to sell your Lightning at a pretty decent profit (in addition to the rebate), if you choose to go the Rivian route instead.

 

[Gavin]

Not sure if you want the added hassle, but it maybe be well worth it to buy whatever truck you can get first, while waiting for the other. I am fairly certain you’d be able to sell your Lightning at a pretty decent profit (in addition to the rebate), if you choose to go the Rivian route instead.

Yes, I've been told that by a few people. Gah, I'm just not that person? If that makes sense? But it crosses my mind from time to time.

 

[chungachguk]

Yes, I've been told that by a few people. Gah, I'm just not that person? If that makes sense? But it crosses my mind from time to time.

Yeah, I am usually not the one for the added hassle either, but this might easily be a $10k-$15k hassle, so I would definitely take that into consideration. It's a shame that Ford reservations are non-transferable, otherwise I would gladly take that hassle on for you (assuming you decided to forego your Lightning reservation). As things stand, good luck with whatever choice you make. This is definitely not a bad position to be in.

 

[Angus]

If I get the Lightning (I might be in the first wave), it would be a Lariat ER. No sense getting the XLT (plus here in the desert I want ventilated seats).
The funny thing is the spec'd Ford I want is 79k and the spec'd Rivian is 79k.

So price doesn't help (my dealer is following MSRP...supposedly. We will see).

I'm still torn. Plusses and minuses for both trucks. Ford I might get a bit sooner if I'm really wave one? But I don't mind waiting if I really and truly want the Rivian.
Sigh...I guess it is a good life if I'm stressing over which hella expensive truck to buy vs other issues.

Rivian: Love the size. Ford is a bit big, but ok.
Love the adjustable air suspension
I kinda prefer the cylinder battery's vs pouch. Just seems to have a better history?
Direct sales is cool.

Ford: Love the Frunk (i've said it before, I'll say it again: Rivian 2.0 needs this. And it's not stealing, the VW bug had this design in the 60's).
While I prefer direct sales, I like that there are Ford service centers close by (not Rivian's fault, but NM law won't allow Rivian to have service or sales here).
While I believe Rivian is here to stay, it is still a bit of a risk compared to Ford selling F-150s.
(I bought an electric motorcycle in 2013 and the company went out of business a few years later and now I have no service for my beautiful, but unusual motorcycle.)

I am hoping I can build and price my Ford tomorrow and see if the dealer changed their minds and add ADM and such. That would be a deal breaker. But if at MSRP, well I will have a big decision to make.

Also a two motor vs a quad motor, correct?

 

[TessP100D]

Don't forget the tow package. Also the range is 280 miles for Platinum

280 miles of range is an absolute deal,killer.

 

[chungachguk]

280 miles of range is an absolute deal,killer.

It’ll be interesting to see how this plays out in the real world. I believe the reports were that the 280-mile estimate was with a 1000lbs payload, which would have some effect on the range. How true that is obviously remains to be seen.