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I ran into this Wired article about owners who are paying to have the software in their vehicles hacked to enable hardware built into the vehicle that requires a fee or subscription to the manufacturer to enable.
www.wired.com
Which brings up at least the question of: does the explore pac really not have adjustable lumbar support in the passenger seat? among others.

BMW’s Heated-Seats-as-a-Service Model Has Drivers Seeking Hacks
Connected car companies now charge owners to use physical hardware they already bought—but some are pushing back.
Which brings up at least the question of: does the explore pac really not have adjustable lumbar support in the passenger seat? among others.