Rivian's business policies and decisions need help. Basic idea is "find a need and fill it" ... and "the key to business success is return customers". Rivian is inconsistent and indecisive. Losing on customer confidence and breaking faith and trust. Rivian concerned with production but going about it the wrong way. Breaking promises with customers is definitely a deal breaker, even for whatever Rivian decides to produce ... no one will want to buy it ... lose customer and consumer confidence is a road to bankruptcy. Also, if they cannot get off the ground and meet demand with customer confidence by breaking promises early on, you'll see them break promises in support to existing Rivian owners. (IMO).