I’ve been saying those who want an actual F-150 lightning in their actual driveway in real life will be paying much more than the $40k-$50k total they think they will be paying. And he we are with news that some dealers are already warning customers of laughable markup levels.
insideevs.com
No way I’m participating in this shamtastic business model. If you want and actual Lightning in your real life driveway you will be paying $80k+ and often well over $100k out the door. My next door neighbor just told me his new Jeep Wrangler he ordered came in and the dealer shoved a $10k markup in his face. He declined it. Direct sales like how i bought my Model 3 in the only way I’ll buy a car from now on. My Rivian R1s Adventure will be a late 2023 wait but at least I know when I take delivery that I will be paying what was agreed at the time of sale.

Report: $30,000 Dealer Markup On Ford F-150 Lightning Spotted
The market launch of the Ford F-150 Lightning is just around the corner, but now reports emerge about dealers mark ups, or "market adjustments."

No way I’m participating in this shamtastic business model. If you want and actual Lightning in your real life driveway you will be paying $80k+ and often well over $100k out the door. My next door neighbor just told me his new Jeep Wrangler he ordered came in and the dealer shoved a $10k markup in his face. He declined it. Direct sales like how i bought my Model 3 in the only way I’ll buy a car from now on. My Rivian R1s Adventure will be a late 2023 wait but at least I know when I take delivery that I will be paying what was agreed at the time of sale.