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Introducing the R1 Shop

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More 🐎:poop:


In May, we reached out to some of you, via survey and Guide conversations, to see if you were interested in reconfiguring your preorder to take delivery sooner. The volume and enthusiasm of the responses told us it was a path worth exploring. We tested this approach with customers across a spectrum of preorder dates to ensure it would be valuable, and now that we’re ready to launch this new online experience, we’ll no longer need to send individual email surveys to additional customers.

Introducing the R1 Shop

This month, we’ll introduce the R1 Shop, an online experience that gives invited preorder holders the opportunity to swap their current R1 configuration* for a new configuration with expected delivery in the next 6-8 weeks or sooner.

The first shop invitations will go out to some of our earliest R1T preorder holders this week, and we’ll continue to add invites on a rolling basis weighing factors like preorder date, current configuration, and vehicle availability. Once invited, you'll have access to the R1 Shop for one week, to give as many of you who are ready to make the shift the chance to do so.

Rivian will continue to build to order, however, there are often opportunities to more quickly receive your vehicle if you have flexibility in your configuration. The R1 Shop has been created to allow you to look at vehicles that are available due to last-minute order changes from other customers as well as our intentional use of batching for some of our more popular combinations. Of course, if you prefer to get exactly the configuration you preordered, this process won’t impact you.

Refreshed Delivery Window Estimates

This week, we’ll be updating delivery window estimates for some preorder holders. This first round will prioritize two groups of customers:

Preorder holders with updated delivery window estimates in 2022

A 2022 window means purchase day is in sight! There’s a lot to coordinate, from vehicle trade-ins to quotes for insurance and financing. Your window will let you know when it’s time to start thinking through the details.

Preorder holders who no longer have delivery window estimates in 2022

As we’ve continued to ramp production, we’ve seen some customers’ delivery windows move up while others push back. This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

For all other preorder holders, we plan to share updated delivery window estimates on a rolling basis through the remainder of the year.

We hope all of this adds some clarity on when to expect your Rivian. We’re so excited for you to get behind the wheel, and we know that you are, too.

If you have any questions, please reach out.

Tony Caravano
Head of Rivian Customer Engagement​
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I think it's super vague line in the email that says there will be another R1s update/delay - but nothing more specific than that.

What is your config/Location? Was your delivery timeline June/July? I'm forest green, black mountain and they've said June/July for me.
R1S Blue/BM 22" wheel - San Fran delivery - April/May window - Deposit Dec 2018 (1,254 days ago) - Guide Contact April 11, signed purchase agreement April 14 - nothing since. My April/My window was still good when I visited the plant in early May??
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Charlie - you made me do the math - 1,279 days since that deposit way back in 2018. I sure hope they don't screw the earliest deposit holders like us with a revised delivery date next year, especially after signing the purchase agreement this April. I'll post here whatever I learn from my Guide - I have an email out to them.
Charlie - you made me do the math - 1,279 days since that deposit way back in 2018. I sure hope they don't screw the earliest deposit holders like us with a revised delivery date next year, especially after signing the purchase agreement this April. I'll post here whatever I learn from my Guide - I have an email out to them.
My guide could no longer give me any idea of date and told me to lean on the new estimate coming - worrying... I inadvertently sent her a text back I meant to delete as she has nothing to do with this but Ill share it with you.

Haha - your not serious- lean on a Rivian estimate - just to put that in perspective...

Nov 2018 - RJ "we have the factory, the staff and the supply chain ready to go and start production in fall 2020"

"COVID has caused a delay till June 2021"

"Sorry that's July 2021"

"Oops that's September 2021"

"No R1S in Oct but we'll start them in Dec 2021"

Nov 2021 - "here's your new delivery window - April/May 2022"

Dec 2021 "RJ and CFO get R1S in December - production has started 😄"

"All Launch editions delivered by Spring 2022- nothing to worry about"

April 2022 - Hi I'm your guide - please confirm your order and sign this contract - still showing delivery in your window - you must be excited"

May 2022 - "Still showing in your window (40 days into my window) but may slip into June"

May 2022. - drove from Nevada to Normal to see if the plant really existed - great tour by Curtis - lots of promises and "you should expect to start your purchase mid June as we are building R1S's now - see them out there ( we saw one in the plant and three on the lot)

June 5 - 2022 - "No idea when your vehicle will be produced - wait for a new window estimate"

That's one thousand, two hundred and fifty four days ago I ordered a vehicle from Rivian - and today the Rivian team is telling me they have no idea when I'll get it -

I realize this is nothing to do with you and I apologize for the tone of this text but hope that you share it with your management. I've come too far to quit now.
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Edit: I didn't see the second page of this thread before posting. I still mean what I say from an overall perspective but your guys' experiences seem very frustrating indeed. I don't mean to dismiss.


I don't mean to be dismissive of the frustration but hey it's just communication, not actual substance. At least they're delivering some vehicles and trying hard to stay ahead of the challenges.
Just for entertainment here's another example of the shitshow that is global supply chain bottlenecks fighting it out with high demand:

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So - R1S is pushed till 2023?
That’s what I’m reading:


Under the heading of:

Preorder holders who no longer have delivery window estimates in 2022”

Is the sentence:

“This includes much anticipated updates to many of our R1S preorder holders.”

Does this mean all of us as R1S holders no longer have delivery window estimates in 2022?
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The title of this latest Rivian email made me think it was just another of the several messages we've gotten promoting the sale of their accessories, and I did not look at it until I saw this thread. Like most of the emails we get from Rivian, this message is less than straightforward and requires reading between the lines. It is an important email however, even with the rather opaque wording.

Sadly, I suspect that @RivianDoc' @BeardedBandit and @IThinkFreely are correct when they speculate that it may mean present R1S reservation holders are likely to see their deliveries pushed to next year. While this sucks for those who have already waited for a long time, it should not have been unexpected.

All automakers are struggling with parts shortages and supply chain issues. While the impact of these issues is large on all of them, it is outsized on a new manufacturer like Rivian, who has to also deal with the even larger issue of moving to full-rate production (FRP). Rivian has to validate the production processes that they implemented in their low-rate initial production phase before they can successfully move to FRP. This is difficult under the best of conditions, something that is certainly not the case now with substantial parts shortages and an erratic supply chain.

To me, this newest Rivian email is a tacit admission that their original "build to order" strategy is unworkable at present. This is understandable, and it makes a lot of sense to concentrate their manufacturing efforts in building only one variant with just a few options. Needless to say, what that variant is will be determined by the parts that Rivian can reliably expect to arrive at its manufacturing facility. For now, that appears to be only those used in the production of the R1T Adventure with the large (LR) battery pack and Black Mountain interior. This simplification may be the key to Rivian being able to reach the 15,000 R1 production threshold that the company publicly committed to last month at the Q1 earnings call.

This doesn't mean that production of the R1S will stop, or in the case of the R1T Max, not commence. It does however seem to mean that the numbers of R1S's and R1T Max's produced will be very small for the immediate - and perhaps the not-so-immediate - future. So most R1S reservation holders will not see their vehicles until next year, just as several posters have suggested. R1T Max reservation holders will also have to wait until 2023, and I suspect that deliveries will not happen in any substantial way until late in that year.

We should get more useful information at the next earnings call (August?).
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Deposit as of Dec. 4, 2018 - definitely one of the first deposit holders for R1S
Received email stating delivery window April-May 2022
Guide contacted me mid-April
Confirmed my build on first call with guide and website configurator later updated - Launch Edition El Cap Granite and BM interior
Subsequent emails with guide indicated delivery slippage to mid-June

THEN TODAY THIS EMAIL FROM CARAVANO
I reached out to my guide for clarity and will update when I hear something

Most likely will give up my deposit if delivery is pushed to 2023
Any word from your guide?
I heard back via email but the Guide provided no clarifications or timeline at all. Sounds like Rivian will be providing further clarity this week or next as a follow-up to yesterday's Caravano email. Basically it was a non-response.
1) I thought R1S was already pushed out to 2023 for everyone? I'm confused why so many replies are angry here. Wonder how many R1S holders were told they had 2022 deliveries coming sooner than '23. 2) They need to BEAT the 25,000 production forecast they issued to Wall Street. This is CRUCIAL for the company's survival long-term (if they need to raise additional capital for R2 launch). So to upset a few R1S holders to reconfigure the color options/etc. and batch produce more R1Ts with fewer configurations in the hopes of beating 25k units this year with more production, then I AM ALL FOR IT!!
There are many R1S early preorder customers who already signed the buyers agreement, have our guides, and were given delivery dates of May. I don't think the issue for many are the delays, I think it's the misinformation. I tell my friends all the time, that I wish they didn't originally reach out to start the guide contact, buying agreement signing, and providing estimated delivery date. I was pretty chill waiting and watching the company grow. But then Rivian reached out and created a false sense of excitement. After doing this, they went silent for 2 months with all of the early preorder users I'm connected with. I recognize that one of their problems is they have to play the publicly traded game now. The information they provide is regulated and can manipulate the stock price. However, they now are playing the balance customer expectations and stock holder expectations. I personally appreciate the over communicate method vs this vague (say something without saying something approach). As far as your statement about CRUCIAL to the company's survival, that's just not completely true. Rivian already has the cash on hand to build and rollout their full Atlanta facility, the new R2, and maintain current operational growth for 3 years. And that's if they don't make a single dollar over that period of time. They are sitting at $17 billion on hand, the Atlanta facility is going to cost $5 billion, their annual operating budget is $4 billion. Plus, they are reaching the level where they are too big to fail. Rivian's future is extremely bright. YES, the root of your statement is correct. They do have to produce as many vehicles as possible this year to keep investor confidence high and further improve their outlook, but their isn't a crucial survival situation anymore. With that said, yes focusing on the R1T in limited configurations will increase their output, but they do have to balance that against brand perception. If consumers start losing faith, confidence, fanhood, the brand will start to erode and that is harder to recover than finding more money to drive a strong brand amongst consumers.

With that said, I agree that some of the anger isn't fair. We as consumers have to recognize the impossible feat Rivian is currently pulling off and give some leeway. But Rivian still has a responsibility to their consumers who have put money down at some level. We as consumers shouldn't be expected to just give an infinite pass with no expectations at all. A balance on both sides is a must, and I feel Rivian could do a better job with communications. How many emails have they sent out lately that they've had to do a follow-up right afterwards to explain what they meant. Or the very long gaps in communication. They are definitely taking some advantage of their loyal patient customers.
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1) I thought R1S was already pushed out to 2023 for everyone? I'm confused why so many replies are angry here. Wonder how many R1S holders were told they had 2022 deliveries coming sooner than '23. 2) They need to BEAT the 25,000 production forecast they issued to Wall Street. This is CRUCIAL for the company's survival long-term (if they need to raise additional capital for R2 launch). So to upset a few R1S holders to reconfigure the color options/etc. and batch produce more R1Ts with fewer configurations in the hopes of beating 25k units this year with more production, then I AM ALL FOR IT!!
There is another forum that had a poll for delivery windows. There were a couple of hundred responses in that poll that had a 2 month window in 22 between March and September for the R1S.
Edit: I didn't see the second page of this thread before posting. I still mean what I say from an overall perspective but your guys' experiences seem very frustrating indeed. I don't mean to dismiss.


I don't mean to be dismissive of the frustration but hey it's just communication, not actual substance. At least they're delivering some vehicles and trying hard to stay ahead of the challenges.
Just for entertainment here's another example of the shitshow that is global supply chain bottlenecks fighting it out with high demand:

I feel like this issue has more to do with Ford than the supply chain. That Bronco process was a mess from day 1.
More 🐎:poop:


In May, we reached out to some of you, via survey and Guide conversations, to see if you were interested in reconfiguring your preorder to take delivery sooner. The volume and enthusiasm of the responses told us it was a path worth exploring. We tested this approach with customers across a spectrum of preorder dates to ensure it would be valuable, and now that we’re ready to launch this new online experience, we’ll no longer need to send individual email surveys to additional customers.

Introducing the R1 Shop

This month, we’ll introduce the R1 Shop, an online experience that gives invited preorder holders the opportunity to swap their current R1 configuration* for a new configuration with expected delivery in the next 6-8 weeks or sooner.

The first shop invitations will go out to some of our earliest R1T preorder holders this week, and we’ll continue to add invites on a rolling basis weighing factors like preorder date, current configuration, and vehicle availability. Once invited, you'll have access to the R1 Shop for one week, to give as many of you who are ready to make the shift the chance to do so.

Rivian will continue to build to order, however, there are often opportunities to more quickly receive your vehicle if you have flexibility in your configuration. The R1 Shop has been created to allow you to look at vehicles that are available due to last-minute order changes from other customers as well as our intentional use of batching for some of our more popular combinations. Of course, if you prefer to get exactly the configuration you preordered, this process won’t impact you.

Refreshed Delivery Window Estimates

This week, we’ll be updating delivery window estimates for some preorder holders. This first round will prioritize two groups of customers:

Preorder holders with updated delivery window estimates in 2022

A 2022 window means purchase day is in sight! There’s a lot to coordinate, from vehicle trade-ins to quotes for insurance and financing. Your window will let you know when it’s time to start thinking through the details.

Preorder holders who no longer have delivery window estimates in 2022

As we’ve continued to ramp production, we’ve seen some customers’ delivery windows move up while others push back. This includes much anticipated updates to many of our R1S preorder holders. For those who’d previously received an estimated window in 2022 but will now be later than that, we want you to have this update so that you can adjust your plans accordingly.

For all other preorder holders, we plan to share updated delivery window estimates on a rolling basis through the remainder of the year.

We hope all of this adds some clarity on when to expect your Rivian. We’re so excited for you to get behind the wheel, and we know that you are, too.

If you have any questions, please reach out.

Tony Caravano
Head of Rivian Customer Engagement​
Thanks Tony. Your test process worked great for me. I was happy to change my configuration to one that was available. I feel honored and lucky to be in the sampling that was offered the opportunity to reduce my delivery time. Got my Launch Green Launch Edition last week!
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So .... you all watch Tesla delay their cars for years and years and talk about their 'production hell' and so forth, over and over, and saw Volkswagen and everybody else fall behind on EV production, add a pandemic and a global supply chain shortage - but you did expect Rivian (a brand new company and production startup) to deliver everything on time? That must take a special kind of naivety .... just saying. Be realistic, take a spec you can get, or wait. Or cancel, and buy something else better (oh wait, there is nothing)....
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So I just got word that I'll be getting an updated delivery windo
So .... you all watch Tesla delay their cars for years and years and talk about their 'production hell' and so forth, over and over, and saw Volkswagen and everybody else fall behind on EV production, add a pandemic and a global supply chain shortage - but you did expect Rivian (a brand new company and production startup) to deliver everything on time? That must take a special kind of naivety .... just saying. Be realistic, take a spec you can get, or wait. Or cancel, and buy something else better (oh wait, there is nothing)....
See my post. I don't think anyone expected or expects them to deliver on time. I am a Tesla owner and definitely understand the issues that go along with production and the issues that go along with "beta" vehicles. I joked with my guide to tell RJ I'm good with a buggy/imperfect EV vehicle, "I've been driving Tesla's for years". Tesla just pushed their truck by over a year earlier this year and they are not a startup anymore. As I said in my post, what Rivian is doing is nothing short of amazing. I'm an ultimate fan boy and have been for a long time. Before most people even knew Rivian existed. I think it's the communications that they could grow. The development is going to take however long it takes. That's the reality of the situation. I don't think anyone at Rivian is sitting around doing nothing. I think they are all working extremely long frustrating hours. But it doesn't make the human natural emotions of disappointment any different knowing all this. The long time preorder holders have a right to have emotional responses to disappointing news. I'm not going to call out anyone for having an emotional reaction. It does suck when things change. Again, for me, it's the whole concept of communication or lack of in some cases. I'm the type of person that bad news is better than no news. I just like being in the know. Move towards the under promise, over deliver, over communicate, etc. I also get that in some cases, they just aren't going to know. But even that can be communicated efficiently. "Here is what we do know; here is what we don't know; here is when we will update you again.". At one point RJ had started regular update emails, but those faded away also.

P.S. Tesla preorder holders of the 3 were complaining just as much when it was delayed for years. It's not like they just gave them a complete pass.
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P.S. Tesla preorder holders of the 3 were complaining just as much when it was delayed for years. It's not like they just gave them a complete pass.
Tesla also let people jump the line for the Model 3 as orders cancelled. The difference was, the people who jumped were long time owners and loyalists.

It’s not the fact that there are delays. It’s how the delays and customer relationship is handled. Tesla rewarded its adopters. Ford is surprising their customers with positive surprises (more power, more range, free adapters, etc) Rivians surprises are all negative, vague, or nonexistent.

They need to hire someone from Chik-Fil-A to fix their customer service management dept.

Edit: As an example of how Ford is handling the delays:
Font Screenshot Parallel Document Magenta
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Tesla also let people jump the line for the Model 3 as orders cancelled. The difference was, the people who jumped were long time owners and loyalists.

It’s not the fact that there are delays. It’s how the delays and customer relationship is handled. Tesla rewarded its adopters. Ford is surprising their customers with positive surprises (more power, more range, free adapters, etc) Rivians surprises are all negative, vague, or nonexistent.

They need to hire someone from Chik-Fil-A to fix their customer service management dept.

Edit: As an example of how Ford is handling the delays:
View attachment 6435
Honestly, as far as rewarding delays. I think Rivian has done WAY more than they had too. They are giving everyone a 95k-100k vehicle for 75k-80k. That is way more than a debit card or some free fast charging. I have no complaints in this area. I just want more clear and frequent communications.
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Honestly, as far as rewarding delays. I think Rivian has done WAY more than they had too. They are giving everyone a 95k-100k vehicle for 75k-80k. That is way more than a debit card or some free fast charging. I have no complaints in this area. I just want more clear and frequent communications.
If they had done that from the start, I’d give them full credit for great customer service and rewarding delays. But it was a reaction to customers and cancellations. They didn’t do it proactively. Which means if we didn’t react, if we didn’t cancel in droves, that “reward” may have never happened.

Ford meanwhile is issuing these because peoples chargers - not cars - L2 chargers are going to be 2 months late after delivery. Rivians situation is the same with their wall chargers and they’re coming. But it’s a demonstration of the contrast in approach.

To be clear I don’t expect a gift card. I just think there’s a clear emphasis to proactive customer relationship with Ford here where as there is a reactionary or in some cases a non exista t relationship with Rivian.
Tesla also let people jump the line for the Model 3 as orders cancelled. The difference was, the people who jumped were long time owners and loyalists.

It’s not the fact that there are delays. It’s how the delays and customer relationship is handled. Tesla rewarded its adopters. Ford is surprising their customers with positive surprises (more power, more range, free adapters, etc) Rivians surprises are all negative, vague, or nonexistent.

They need to hire someone from Chik-Fil-A to fix their customer service management dept.

Edit: As an example of how Ford is handling the delays:
View attachment 6435
Tesla also let people jump the line for the Model 3 as orders cancelled. The difference was, the people who jumped were long time owners and loyalists.

It’s not the fact that there are delays. It’s how the delays and customer relationship is handled. Tesla rewarded its adopters. Ford is surprising their customers with positive surprises (more power, more range, free adapters, etc) Rivians surprises are all negative, vague, or nonexistent.

They need to hire someone from Chik-Fil-A to fix their customer service management dept.

Edit: As an example of how Ford is handling the delays:
View attachment 6435
I'm not sure I agree, I had 3 Tesla's, and more are on order / reserved. Plus solar. Never got any decent communication from Tesla, have not gotten a 'customer satisfaction call' in my life. But guess who calls me? Rivian technical support, and my Rivian 'Guide', to check on any questions. within 10 days of me taking delivery of my R1T. With a phone number to a human - try that with Tesla. Further: Tesla moves delivery dates like crazy! Bu months and months. And: Do you really think they will honor the original truck price for all pre-orders that were placed, including mine (2), for the CyberTruck?
Sorry it is not naivete or some type of delusional thinking at the heart of my concerns. I have been patiently waiting for Rivian since 2018.

The issue has nothing to due with delays in production per se, but has everything to do with poor communication as many others have pointed out. I'm realistic and would appreciate it if Rivian provided a more realistic snapshot of their situation to reign in expectations. Expectations get mis-aligned when my Guide contacts me in mid-April, I sign a contract, I get repeated confirming emails that my delivery window is April-May 2022, my Guide confirms no slippage in that delivery window and THEN get a cryptic email from Caravano indicating a likely shift in delivery schedule. IMO, Caravano should never have sent that email. Rather, Rivian should wait until they have a plan and are ready to execute on that plan. When they have that plan in place and ready for execution, they should communicate in a clear and transparent manner. Caravano's email just leads to debates like this one (and others) on various forums because the email content is clear as mud.
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I'm not sure I agree, I had 3 Tesla's, and more are on order / reserved. Plus solar. Never got any decent communication from Tesla, have not gotten a 'customer satisfaction call' in my life. But guess who calls me? Rivian technical support, and my Rivian 'Guide', to check on any questions. within 10 days of me taking delivery of my R1T. With a phone number to a human - try that with Tesla. Further: Tesla moves delivery dates like crazy! Bu months and months. And: Do you really think they will honor the original truck price for all pre-orders that were placed, including mine (2), for the CyberTruck?
I should have clarified that part is specific to the TM3 launch. When they launched shortly after I was given the opportunity to take delivery of a TM3P even though I didn’t have a reservation due to an order cancellation. It would have been my 4th Tesla that year and they explained they wanted to give me first shot because of that.

As for their service, a lot of it depends on when you bought. Tesla today is not what Tesla used to be in terms of customer service.

Tesla of before had loyalty programs. I’ve gotten multiple sets of free wheels, several radio flyer vehicles for my kids, free powerwalls, free supercharging, etc.

They used to come to my house or work and do a loaner swap if I needed any work. They’ve even done work in my driveway at 9pm to get me back on the road. I had a dedicated service advisor if I ever needed anything.

Whne your vehicle was being built, you used to be able to track it down the line. You got a phone call when it was built. When it shipped. When it arrived and was being prepped.

Current Tesla? Well I’ve been selling all of mine for a reason. I finally had enough of them around 2018.
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