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Agree with everything you've written @R1TVT, save for the last sentence.

The response to the price increases was completely predictable, and I have to believe that was more than apparent to most of Rivian exec management. It is admirable that RJ was willing to take the fall for the poor decision, but I find it concerning that the decision was made in the first place. Perhaps RJ was big-boyed by his board, but that too is concerning since it raises the issue not only of who's running the company, but also of Rivian's corporate identity.

I'm optimistic about Rivian in the long run however. I just hope they've learned a lesson about what happens when you let bean-counters take charge of an engineering/tech company.
 
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