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As an example, a MB G550 is $133K base a G63 is 158K is 18% more.
A few months ago I had an interesting conversation with a LR salesman. He was offering a 8cl defender for $160 and I told him that was G-wagon teritory. He proceeded to educate me that the G wagon was $250k.

Rivian has to accept the fact that the initial batch of R1s are just like all other initial batches of cars from other manufacturers. Even the G-wagon didn't start of at the $133k range (inflation adjusted). Pricing and profitability came with the reputation and popularity. IF Rivian focuses on building a similar cult-like following, I'm sure the profitability and success will follow.
 
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