[eHauler]

My hope is for a smaller and sporty SUV like the Range Rover Velar. It would help Rivian compete directly with Ford on the Mach-E and others in the segment.

 

[lefkonj]

I am hoping for an Audi AllRoad competitor at around 50-60k

 

[ColeAK]

I am hoping for an Audi AllRoad competitor at around 50-60k

My buddy has a new Allroad it was more like $70k. Less for an EV seems like wishful thinking.

 

[lefkonj]

My buddy has a new Allroad it was more like $70k. Less for an EV seems like wishful thinking.

Audi has a A4 Allroad and an A6 all road, your friends sounds more like the A6 which is new to the US but not elsewhere. I was thinking of the a4 version.

 

[PDFRIV]

There is no way that Rivian will have a new plant in Georgia up and running and building cars in 32 months. They don't even have approvals.
The state panel, led by John Eunice, deputy director for the state Environmental Protection Division, said he does not know when Rivian will file for environmental permits needed to build the facility. He said the division will take public comment on the permits. Monday’s meeting was the first of four planned for the site design and environmental committee. The state plans four meetings each with three other committees tasked with examining quality of life, workforce and local business engagement issues.

 

[ColeAK]

Audi has a A4 Allroad and an A6 all road, your friends sounds more like the A6 which is new to the US but not elsewhere. I was thinking of the a4 version.

I looked up the A4 Allroad it’s like $50-60. Almost the same size as a Tesla Model Y. The LR AWD Y is just under $60k. You could already have a EV Allroad competitor for $50-60k. If you hate tesla, Mach E and ipace are also about the same size. iD4 is only a little smaller.

I had a 2001 A6 allroad. It Drove amazing, electronics were another story…. I’m glad Audi had gotten it figured out.

 

[lefkonj]

The Allroad is more Subaru style, not as big as an SUV, so I wouldn't say Model Y like, but I get the pricing comparison. I think a Subaru 50k style vehicle would do amazing, people really like that style vehicle.

I had an A4 Allroad, loved that car it was amazing.

 

[ColeAK]

The Allroad is more Subaru style, not as big as an SUV, so I wouldn't say Model Y like, but I get the pricing comparison. I think a Subaru 50k style vehicle would do amazing, people really like that style vehicle.

I had an A4 Allroad, loved that car it was amazing.

If I didn’t tow a camper I’d drive a Subaru or Audi wagon. After the Allroad I had an A4 avante, only got rid of it when we moved and lost the 4 car garage. Also moved from The east coast to AK. Looked at everything in the context of moving it 6k miles.

I have a model 3 and my buddy has a model Y. I think the model Y is much closer a wagon then an SUV. The 3 and Y are very close in size, In 2018 when we got the 3 probably would have gotten the Y instead of both 3 and Y were out. Looking up the dimensions Y is very close to an A4 Allroad.

 

[Junkanoo]

I get that Rivian wants to get to scale ... who wouldn't? But, I don't see them getting the batteries in three years time to put in these "lower priced" vehicles ... let alone at what cost those batteries will be given all the entrants into the EV party.

So ... if you only can get so many batteries or they cost a lot ... are you going to put them in the next generation R1S or R1T or are you going to put them in a lower-priced vehicle?

 

[NY_Rob]

The way inflation is running wild, I see the "new lower priced" offerings starting at $70k and the original R1T/R1S going for $90K+.

They want to compete price wise with Tesla, well in 2+ yrs, the cheapest Tesla will be $65K+ too, so they'll be right in there with them at $70K.

 

[Junkanoo]

The way inflation is running wild, I see the "new lower priced" offerings starting at $70k and the original R1T/R1S going for $90K+.

They want to compete price wise with Tesla, well in 2+ yrs, the cheapest Tesla will be $65K+ too, so they'll be right in there with them at $70K.

That means that Tesla would have to average a 14% inflation rate over the next two years. Which is not reality. However, if Tesla's cheapest were to be 65K and Rivian was at 70K ... that would mean that Rivian is losing money on each and every one of those sales. No way they get to scale on a new model 2-3 years from now. Cost difference in batteries and computer chips (where yield rates matter) are significant.

Rivian's best bet is to carve out a market based on value/performance not price. Because they just can't get to scale fast enough compared to other competitors.

 

[kizamybute']

Just based on the OP thread title, my reply would be to Rivian...."how about we sort out how to mass-produce even one vehicle before turning attention to a cheaper model"? Would love to see them master production at a high level of build quality before even thinking of doing something different. Tesla rushed from one thing to the next and their build quality continues to suffer today. Its one of the biggest complaints from customers that exists. It reduces the value of the vehicle as Tesla still markets the vehicle as being a "premium" vehicle, yet its built quality level (process of assembling the cars) is below par for just about any manufacturer. With the current shortages, Tesla is doing just fine and probably doesn't care. But, eventually, the market will turn around again. Just two years ago, Tesla was begging people to buy their cars. Even with no competition at the time, they were still struggling. Now that there's actual competition, not if, but when we return to a "buyer's market", Tesla will struggle if things don't change. Rivian is following in many of Tesla's footsteps. I pray that this is one where they go their own way and do much batter.