In this CNBC article, RJ Scaringe told them that Rivian plans to "produce lower-priced vehicles on its next-generation EV platform."
Those vehicles would be built at the plant Rivian is planning on building in Georgia, which is expected to open in 2024.
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Lower-priced EVs
Rivian, to the dismay of reservation holders, increased prices for its vehicles last month due to higher commodity costs. The company quickly rolled back the increases for its 70,000-some existing reservation holders but said it would hold to the updated pricing for new reservations made as of March 1.
The increases make the starting prices of the vehicles $67,500 for the R1T and $72,500 for the R1S. At those prices, both are considered luxury vehicles rather than mainstream models.
Scaringe said the company plans to produce lower-priced vehicles on its next-generation EV platform. Those vehicles will be manufactured at a planned $5 billion plant in Georgia, which is expected to come online in 2024.
Much like other automakers, Rivian also plans to maximize profits and increase performance of current models, according to Scaringe.
Those vehicles would be built at the plant Rivian is planning on building in Georgia, which is expected to open in 2024.

Inside Rivian's EV plant and CEO RJ Scaringe's strategy for growth, lower-priced EVs and competing with Tesla
CNBC visited Rivian's massive assembly plant in Illinois and talked with CEO R.J. Scaringe about production, parts shortages and competition.
Lower-priced EVs
Rivian, to the dismay of reservation holders, increased prices for its vehicles last month due to higher commodity costs. The company quickly rolled back the increases for its 70,000-some existing reservation holders but said it would hold to the updated pricing for new reservations made as of March 1.
The increases make the starting prices of the vehicles $67,500 for the R1T and $72,500 for the R1S. At those prices, both are considered luxury vehicles rather than mainstream models.
Scaringe said the company plans to produce lower-priced vehicles on its next-generation EV platform. Those vehicles will be manufactured at a planned $5 billion plant in Georgia, which is expected to come online in 2024.
Much like other automakers, Rivian also plans to maximize profits and increase performance of current models, according to Scaringe.