The Gladiator is a good guess for the focus group. I have been invited to several in the past. They usually tell you what the qualifying vehicle is, mine were Tahoe, Mini Cooper, Jeep Grand Cherokee, and Tesla Model S (Most was the Tesla, second most was the Mini Cooper). I'm sure many people will get invites once they purchase a Rivian as more manufacturers will certainly be using these as a standard to mark against.Yes, I did put down $2500 on the Badger but they were quick with the refund after announcing they wouldn't produce the truck any longer. That is why I wasn't worried about putting money with Rivian, I feel it's being managed properly.
I am actually not sure how the focus group got my info, the best guess I've had was via my purchase of the Jeep Gladiator. 🤷♂️