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Cox Automotive surveyed people that are interested in getting an electric pickup truck about which they preferred between the R1T, electric F-150, Hummer EV and Cybertruck. The results showed the F-150 to be the most appealing of the bunch. I think those numbers will start to change when Rivian starts production and deliveries.
Here's the full report:
www.coxautoinc.com
Here's the full report:

Consumer Snapshot: Electric Pickup Trucks - Cox Automotive Inc.
A whopping 2.9 million pickups were sold in the U.S. last year, making up roughly 20% of the entire auto market. While electric vehicles (EV) receive significant consumer and media attention, they remain a very small portion of new-vehicle sales each month. That may well change, though, as a new...
