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Great article! The biggest takeaway that I had was the part about how companies can hide the cost of an EV better in trucks/SUVs than in cars. Which is why theres a bigger focus on them.

The price of batteries has a lot to do with that, even as automakers have driven down costs sharply. Mr. Brauer said that was another reason automakers were recruiting trucks and S.U.V.s to lead their electric invasions.

“There’s been an ‘aha’ moment among carmakers,” he said. “There’s a massive amount of profit built into the average truck. And you can hide and absorb the cost of these batteries much easier in a $50,000-to-$70,000 S.U.V. than a $20,000 economy car.”
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