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The average U.S. new automotive purchase had a truck/car payment of about $750/month about 18 months ago.
Add about $400 to that with interest rates this year and a few more basis point raises over the next three months (with other inflation pressures); don't you feel some will drop reservations when the time for that truck loan? Got to believe not everyone is paying cash for these trucks. Ford, Fed Ex has already lowered expectations on revenue that impacted the market heavily over the last two weeks based on income forecast.
Add about $400 to that with interest rates this year and a few more basis point raises over the next three months (with other inflation pressures); don't you feel some will drop reservations when the time for that truck loan? Got to believe not everyone is paying cash for these trucks. Ford, Fed Ex has already lowered expectations on revenue that impacted the market heavily over the last two weeks based on income forecast.