Things sure are aligning to that with what Rivian is doing so far (minus the delays of course!)If you look at all the new EV companies worldwide I think Rivian has the best chance to make it in the mainstream automotive world. China EV companies will sell many more vehicles but not take those sales outside of Asia. Now that "major" brands have decided to make EVs as main product lines the chances are much smaller for other new stand-alone EV companies to go mainstream. Plenty of room for several niche EV companies making commercial vehicles as an example. Cool days ahead for EVs.
Good news...Yes - if they can weather this chip shortage.
They'll sit in the Lexus/Acura/Infiniti niche. While these are 'Adventure Vehicles' - I think they'll pivot in to more mainstream down the road. I wouldn't be surprised to see a full sized sedan (Honda Accord / Toyota Camry / BMW 5 Series sized) and CUV (Model Y / Subaru Forester / Toyota Rav4) from them before 2030.
When I first saw Rivian it just made sense to me compared to Bollinger B1/B2 or Cyber truck. Now that we have the Ford Lightning inbound and with GM and Stelantis happening in a couple of years I can see a shift in customers to those more established brands. Rivian needs to deliver in September to stay ahead. I see Ford making a real dent in EVs since the introduction of Mach-E and Lightning to follow. VW/Audi not having any truck offerings keeps Rivian in play as well. I still like the Rivian lifestyle brand model as it makes them something special in the sea of automotive brands.Things sure are aligning to that with what Rivian is doing so far (minus the delays of course!)
Did you at any point consider EVs from the mainstream brands?
I think this is the avenue Rivian needs to stay in. If they try to expand into multiple classes and price brackets I don't think it ends well for them.I think (hope) they remain a premium manufacturer.
I had a similar experience, day 1 backers like Amazon and Ford did it for me.When I first saw Rivian it just made sense to me compared to Bollinger B1/B2 or Cyber truck. Now that we have the Ford Lightning inbound and with GM and Stelantis happening in a couple of years I can see a shift in customers to those more established brands. Rivian needs to deliver in September to stay ahead. I see Ford making a real dent in EVs since the introduction of Mach-E and Lightning to follow. VW/Audi not having any truck offerings keeps Rivian in play as well. I still like the Rivian lifestyle brand model as it makes them something special in the sea of automotive brands.
Amazon alone would make Rivian a winner. I just hope they can spin up to full production quickly. 6 months is a long time in the automotive world.I had a similar experience, day 1 backers like Amazon and Ford did it for me.
Yeah no doubt.Amazon alone would make Rivian a winner. I just hope they can spin up to full production quickly. 6 months is a long time in the automotive world.
The Dodge vans they (Amazon) are using now start at ~$35k. If we operate from a similar assumption that these Rivian vans have a price around $40k (negotiated for volume discount @ 100k vans), that's $4B in guaranteed revenue from Amazon alone.Amazon alone would make Rivian a winner.
UPS/FedEx/DHL already have deals with BrightDrop, Arrival and Lightning eMotors, respectively. The delivery van market is very large. We'll see who's left once the dust settles.And that all assumes that UPS/FedEx/DHL doesn't buy 100k vans each to go electric.