[eHauler]

While nearly every pickup truck maker is working on hybrid and EV versions of its pickups, Ram is not

Ram explains customers want V8-powered trucks, not EVs

Ram defended its decision to launch a 702-horsepower truck instead of an electric one by pointing out its customers are more interested in V8s than EVs.

www.autoblog.com

 

[St00k]

I'm sure they're not wrong when it comes to their conventional buyers... but that's going to change.

And do you really want conventional buyers... or do you want NEW buyers.

 

[eHauler]

I'm sure they're not wrong when it comes to their conventional buyers... but that's going to change.

And do you really want conventional buyers... or do you want NEW buyers.

The massive shift in demographics can't be ignored, its why Tesla secured so many Cybertruck orders and the majority of those that preorderd are young.

 

[R99]

Yeah I imagine there isn't much overlay between Ram buyers and people like us that want electric trucks. It does seem very shortsighted of Ram to say that publicly though.