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Watched the Ford F-150 Lightning reveal. Certainly underwhelmed by it. Now "wow" moments or features.
Don't get me wrong, it will likely be a great truck and perfect for bringing typical truck buyers from gas to electric. Those that want a truck just for a truck and not looking for anything fancy.
Me personally, I love having a vehicle that has a "wow" factor to it. Be it, in the appearance or features of the vehicle.
Was never in love with the look of a Tesla, but they certainly had the "wow" factor down with the never before seen technology.
The Rivian's appearance is nothing outrageous by any means. I love the look of the proposed Nikola Truck that will never happen. But, I'm one that likes the Ford Raptor over the regular F-150. I love the bad ass look of the Hummer. But, the Rivian, while relatively low key, is still unique. The Ford is very plane jane. Looks like a very basic F-150. Was hoping they would either sport it up like the original Lighting or go the way of the Raptor with some aggressive styling cues. But, they chose the tried and true basics to appeal to actual pick-up truck buyers. And, they'll be highly successful.
But, I still think for most higher-end buyers, the Rivian has FAR greater appeal. It will offer owners something that is unique on the road, rather than just blending in with all the other vehicles that look exactly the same as the best selling vehicle on the planet. Yet, Rivian does it in a low key manner that doesn't scream, "LOOK AT ME, I'M DIFFERENT" as many EV's do.
Features of the F-150 that underwhelm include: 300 max range. Not bad, but certainly nothing special. The most pleasantly surprising announcement was that Ford will offer a drive assist feature, apparently competitive with Cadillac (Hummer) and Rivian's system. The interior, other than the screen, looks the same as any other Ford. I do like the vertical layout better, but not a fan of the big knob it shares with the "Mustang" Mach-E. Also, the ability to power your house is another nice bonus. But, is something that any EV can offer.....if they want to.
The Rivian still leads the race for me. I want an EV Truck and am considering the Hummer, Rivian and CyberTruck. Cybertruck is unlikely for me as I can't handle the looks and the interior is too plain for me, similar to a Model 3, which I personally was not a fan of. Much prefer the Model S/X interior, but even those are nothing special. Rivian looks more premium than any Tesla. The Hummer has a cool interior as well.
Ford didn't mention an adjustable air suspension, which all of the other three will have and I think is a big deal.
Rivian also wins out for its Tank Turn feature, automatic Tonneau cover, multi-function tailgate, tunnel, 400 miles in range. Plus, as was the case with Tesla in the beginning, I loved the customer service from a new company that really made you feel loved. Loaner cars, pick up your vehicle from you, personal touch service, etc. Those are gone from Tesla now, but expect Rivian will start off the way Tesla did and will be able to enjoy that for at least a couple of years.
And, as touched on above, when spending over $70,000 on a vehicle, which the Ford will be if you get it optioned up, I want something that not everyone on the road has. The Hummer will be low sales volume and will always standout. Rivian, while lower key, will be unique as well. The Cybertruck certainly is different too.
Those are my thoughts. I think the Ford will do well as it will appeal to blue collar buyers, but, I don't think its reveal today did anything to hurt the sales of the other three trucks. Ford didn't do much to brag about its off-road capability. It certainly doesn't look like it was built with that in mind. The other three certainly do.
My money is staying put on the Rivian and hoping like heck that they deliver as advertised somewhere close to their announced delivery dates.
Don't get me wrong, it will likely be a great truck and perfect for bringing typical truck buyers from gas to electric. Those that want a truck just for a truck and not looking for anything fancy.
Me personally, I love having a vehicle that has a "wow" factor to it. Be it, in the appearance or features of the vehicle.
Was never in love with the look of a Tesla, but they certainly had the "wow" factor down with the never before seen technology.
The Rivian's appearance is nothing outrageous by any means. I love the look of the proposed Nikola Truck that will never happen. But, I'm one that likes the Ford Raptor over the regular F-150. I love the bad ass look of the Hummer. But, the Rivian, while relatively low key, is still unique. The Ford is very plane jane. Looks like a very basic F-150. Was hoping they would either sport it up like the original Lighting or go the way of the Raptor with some aggressive styling cues. But, they chose the tried and true basics to appeal to actual pick-up truck buyers. And, they'll be highly successful.
But, I still think for most higher-end buyers, the Rivian has FAR greater appeal. It will offer owners something that is unique on the road, rather than just blending in with all the other vehicles that look exactly the same as the best selling vehicle on the planet. Yet, Rivian does it in a low key manner that doesn't scream, "LOOK AT ME, I'M DIFFERENT" as many EV's do.
Features of the F-150 that underwhelm include: 300 max range. Not bad, but certainly nothing special. The most pleasantly surprising announcement was that Ford will offer a drive assist feature, apparently competitive with Cadillac (Hummer) and Rivian's system. The interior, other than the screen, looks the same as any other Ford. I do like the vertical layout better, but not a fan of the big knob it shares with the "Mustang" Mach-E. Also, the ability to power your house is another nice bonus. But, is something that any EV can offer.....if they want to.
The Rivian still leads the race for me. I want an EV Truck and am considering the Hummer, Rivian and CyberTruck. Cybertruck is unlikely for me as I can't handle the looks and the interior is too plain for me, similar to a Model 3, which I personally was not a fan of. Much prefer the Model S/X interior, but even those are nothing special. Rivian looks more premium than any Tesla. The Hummer has a cool interior as well.
Ford didn't mention an adjustable air suspension, which all of the other three will have and I think is a big deal.
Rivian also wins out for its Tank Turn feature, automatic Tonneau cover, multi-function tailgate, tunnel, 400 miles in range. Plus, as was the case with Tesla in the beginning, I loved the customer service from a new company that really made you feel loved. Loaner cars, pick up your vehicle from you, personal touch service, etc. Those are gone from Tesla now, but expect Rivian will start off the way Tesla did and will be able to enjoy that for at least a couple of years.
And, as touched on above, when spending over $70,000 on a vehicle, which the Ford will be if you get it optioned up, I want something that not everyone on the road has. The Hummer will be low sales volume and will always standout. Rivian, while lower key, will be unique as well. The Cybertruck certainly is different too.
Those are my thoughts. I think the Ford will do well as it will appeal to blue collar buyers, but, I don't think its reveal today did anything to hurt the sales of the other three trucks. Ford didn't do much to brag about its off-road capability. It certainly doesn't look like it was built with that in mind. The other three certainly do.
My money is staying put on the Rivian and hoping like heck that they deliver as advertised somewhere close to their announced delivery dates.