The eBike space is extremely full with more coming out all the time. I look at this as when Jeep tried to enter the MTB space. My bet is They will sell a few as a package with the truck but unlikely to be a legitimate competitor with bike enthusiasts.
On this topic I’ve been a avid cyclist for over 30 years switched entirely to MTB ~25 years ago. Raced DH, XC, now enduro. Rode a specialized Turbo Kenevo with a Boxxer up front this past summer and it was amazing (and it should be for $12k). Really changed my mind on eBikes.