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Automotive News is reporting that Rivian is considering a subscription service for its vehicles.
They spoke with Rivian CEO RJ Scaringe, and he said "“We talk about inflection points, and this is one that allows us to interact in different ways with the customer.” “You may use one solution to get to and from the office during the week. But on the weekend, you may want a subscription program.”
This could be a viable option for Rivian as other car companies are starting to do the same. Would you consider signing up for a Rivian subscription instead of buying a R1T or R1S? Depending on the price I think I would.
They spoke with Rivian CEO RJ Scaringe, and he said "“We talk about inflection points, and this is one that allows us to interact in different ways with the customer.” “You may use one solution to get to and from the office during the week. But on the weekend, you may want a subscription program.”
This could be a viable option for Rivian as other car companies are starting to do the same. Would you consider signing up for a Rivian subscription instead of buying a R1T or R1S? Depending on the price I think I would.