Rivian is Ford's saviour

I'm curious to see how Ford prices its electric F-150 when it comes out, especially if they're using a lot of Rivian's technology. It could very well be an affordable alternative.

JimmyEV said:

I'm curious to see how Ford prices its electric F-150 when it comes out, especially if they're using a lot of Rivian's technology. It could very well be an affordable alternative.

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A base to start with a smaller cap battery priced like an XLT would be ideal. Then later the XL.

If it was priced like an XLT that would really shake things up for Ford. It would also be a big way to promote Rivian's technology with more traditional truck buyers.

Ford can't price it any other way, unless its a hybrid priced like an XLT and electric a bit more.

eHauler said:

Ford can't price it any other way, unless its a hybrid priced like an XLT and electric a bit more.

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I actually side with an article placing these on the higher end of the F-150 price range.

"There are still many unknowns, but something we know all too well is that the competition could be fierce. Tesla has announced a truck, and details are nebulous, but the company has a record of fast, long-range EVs. Upstart Rivian has also previewed an electric truck with range up to 400 miles, towing capacity up to 11,000 pounds and a price range between about $70,000 and $90,000. And having seen the prototype in person, we're quite impressed."