Maybe you think that you will make a profit per vehicle now and the previous pricing was before was bait for the IPO and good reviews, but something isn't correct. Does inflation make white paint on an SUV (with a glass roof) go up to $1750 from $0? Accounting can't be that bad and pissing off 50K people waiting, some up to years, and giving them zero credit for being loyal to your brand is going sink you. I also got rid of my stock was lucky to get out at the bell ring this AM at 59.00.
Now you are down to 53.50, I think you lost more money on the move than gained, but it was Rivian's management that made the call. This pissed-off customer is gone. It would have been easy to give those with reservations only a 10% rate and tell them they are locked in at this price, they have done your marketing for you mostly to date, but I would not trust you that you won't raise prices again. Current deposit terms are the same as the previous. Who knows what or if you will be doing anything in 1-2-3 years. When you do, make sure the CEO steps up to the plate for his company and doesn't hide behind a vaguely worded customer service email. Easy to build a truck, hard as hell to build a brand and company the people will trust with an $80-$100K investment. You crapped right on the nameplate of your company!