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I was scrolling through the Rivian website and I found their explanation for what their logo means. Aside from how simple and clean the logo looks it has some cool meaning behind it.

For Rivian, their logo, a compass, means:

The compass changed the way the world traveled. It fostered exploration and embodied the idea that with the right tools, we can go anywhere and do anything. Our logo was inspired by this mechanism of possibility, and for accompanying so many on their journeys north, south, east, west and everywhere in between.

The four arrows in our directional logo symbolize the values and behaviors that inform every decision we make. The two outer arrows express our mission to make the world a better place through innovation and adventure. The two inner arrows represent our core desire to be inspiring and inviting to all.

This is more than a logo — it’s our promise to always point you in the right direction.

Rivian Logo
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