I never turn down a military discount. I think it’s a great way for a company to show their appreciation and gratitude to the armed forces. Even better when it includes all first responders. Military folks, from my experience, tend to steer towards those companies more often than not. We are also big on recommending stores through websites, social media, and even word of mouth that show their support for active duty and veterans.
Of course, it’s true that the discount is a big reason why we shop there. But we also want to support those who support us. It’s like those of us who prefer to buy things made in America. It might cost more usually, but it’s worth it to support local people in our minds.
Obviously were talking about a $70k+ truck/SUV here and not a hammer at HD or Lowe’s. If someone in the military is shopping for $45k F150, no military discount will be enough to sway them. However, as long as it doesn’t hurt the company too much financially offering the discount, then I’m sure they might get a few more customers wanting to support them.