My wife likes the shape, I'm not so into it. She actually prefers the styling over the R1S, but she said that she would still prefer to buy the Rivian. Lucid is selling mainly luxury, but Rivian sells a lifestyle.
Remember, "Luxury" is a lifestyle, and over 515 miles per charge eliminates most stops in a day of driving just for charging. Do believe they will be priced way over Rivian. Got a order in for the SUV, 315 miles per charge, guess that will do it, but as an owner of several Suburbans, Hummer H2, two Navigators, etc most my life, and owning them for an average of well over 100-150K miles, I would not like to have an outdated vehicle in 2-3 years.