An S-1 filing that Rivian submitted to the Securities and Exchange Commission (SEC) indicated that the automaker will make autonomous driving tech an option for $10k: "We assume the LTR opportunity from software to be $15,500. This is comprised of autonomous driving capabilities of $10,000, and a monthly subscription plan for infotainment, connectivity, diagnostics, and other services valued at $5,500, based on publicly disclosed industry benchmarks.”
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Rivian's Autonomous Driving Option Will Cost You $10k
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yikes, so now can this be added after delivery and with the current model? or will future changes needed to be made
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Was wondering that myself after seeing that Rivians at the First Mile event and in reviews didn't have the LiDAR sensors in my OP.
"Great questions and yes our Drivers+ will be updated via over the updates as at Launch it would be Level 2 but has the ability to go to Level Autonomy once we feel the vehicles are ready for that upgrade"
There was also this from a 2018 press release:
"The R1T will launch with a robust hardware suite with multiple modalities including camera, lidar, radar, ultrasonic and a high precision GPS coupled with high definition maps. This hardware enables “Level 3” (hands-off wheel and eyes off road) autonomy for highway operation. Beyond the highway Level 3, the vehicle will have a range of self-driving features focused on enabling active lifestyles."
Change in Capability
Rivian Driver+ is standard on every vehicle we build. Delivering true hands-free driving assistance along with our full set of safety features, the system continually adds functionality through over-the-air updates. By making Driver+ standard, our goal is to make driving safer, easier and less stressful for everyone.
They have 11 Cameras, 4 Radars, 12 Ultrasonic sensors.
These are enough to achieve the level of driver assistance capability they want to provide. Everyone who is doing driver assist currently are using some combination of those sensors above. Lidar is not needed hence they removed lidar once their scope changed. That does not mean future revisions to the system won't include lidar.
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I can save $10k. I am only interested in autonomy to the level promised/advertised by Driver+ as it is today at level 2. Hands free on select highways is plenty for me.
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This is very concerning me and here is why: 10k for fsd , if you're lazy and rich sure , why not but its nowhere close to be realistic and reliable so let's skip this , at list this is an option, but the 5500 annual subscription is definitely makes me worried, I'm already paying for the vehicle well over 100 k Cad so I don't feel like paying another 5500 annually. At least unless I know what it brings to the table . If my vehicle can fully function without this subscription and it just limits my access to some apps or online BS that's great ,but then its too much money for nothing, but if after a year of trial they start saying: o by the way all drift mode and other fun modes are part of subscription and now my rivian becomes just a basic car like others, I don't want this vehicle upfront!
So if anyone has any solid info what is included in that 5500 and what isn't I'd love to know before finalizing my purchase.
So if anyone has any solid info what is included in that 5500 and what isn't I'd love to know before finalizing my purchase.
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That's a great chart! Looks like uptake for Tesla version (at current pricing) won't bottom out until something like 8%. That's pretty weak sales, even with all these years of work... and Tesla admits that it still needs work.
Figure it takes Rivian at least a few years to even approach the function of the Tesla version that had so many years of headstart. Some of the reviews noted that Rivian engineers were up front in admitting that they are still a long way from complete on it. Thus, seems a silly thing to get worked up about when it may not get 'good enough' to even consider paying for during my projected ownership tenure.
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It’s not very clear but I think that 5500 is projected over the life of the vehicle not an annual figure.
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First of all, there was no indication that $5500 was the cost to the consumer - at least that I saw (that was stated as a "VALUE").
Second of all, nobody is ever going to pay $5500 for connectivity & diagnostics - that is crazy talk.
I don't think Mercedes or Maserati could even get away with that. LOL
Second of all, nobody is ever going to pay $5500 for connectivity & diagnostics - that is crazy talk.
I don't think Mercedes or Maserati could even get away with that. LOL
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Makes more sense now that I read the full context as written in the definitions within the S-1. $5500 would be for ALL subscription services (which means FULL subscription for all options) AND over a 10 year life expectancy for the consumer vehicle, which then means $550 / year or $45 / month. That is not out of the realm of possibility at all:
Lifetime Revenue Potential
We define LTR potential of our consumer and commercial vehicles as the revenue we can generate from a vehicle throughout its lifetime if the owner(s) were to use and subscribe to all the additional services and accessory products that we offer. To illustrate the size of the opportunity, we are presenting the full LTR potential of each consumer and commercial vehicle.
To calculate the LTR potential of our consumer and commercial services, we assume an average vehicle life of 10 years
Lifetime Revenue Potential
We define LTR potential of our consumer and commercial vehicles as the revenue we can generate from a vehicle throughout its lifetime if the owner(s) were to use and subscribe to all the additional services and accessory products that we offer. To illustrate the size of the opportunity, we are presenting the full LTR potential of each consumer and commercial vehicle.
To calculate the LTR potential of our consumer and commercial services, we assume an average vehicle life of 10 years
People, it's all in the S-1:
"To calculate the LTR potential of our consumer and commercial services, we assume an average vehicle life of 10 years "
"Software Enabled Services. We assume the LTR opportunity from software to be $15,500. This is comprised of autonomous driving capabilities of $10,000, and a monthly subscription plan for infotainment, connectivity, diagnostics, and other services valued at $5,500, based on publicly disclosed industry benchmarks."
So the $5,500 is clearly over a 10-year period. It's not an annual cost. And it's still just estimates, but $45/month including free charging (and emergency charging) is not bad.
"To calculate the LTR potential of our consumer and commercial services, we assume an average vehicle life of 10 years "
"Software Enabled Services. We assume the LTR opportunity from software to be $15,500. This is comprised of autonomous driving capabilities of $10,000, and a monthly subscription plan for infotainment, connectivity, diagnostics, and other services valued at $5,500, based on publicly disclosed industry benchmarks."
So the $5,500 is clearly over a 10-year period. It's not an annual cost. And it's still just estimates, but $45/month including free charging (and emergency charging) is not bad.
Jinx.
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Well at least the R1Ts and R1S' will be ready for Level 3 capability when the time's right. Just got to save a little for for that extra $10K yeesh.
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There is no reason to assume the autonomous drive feature is worth even ONE dollar at this time, given the admissions of engineers to the journalists that it is miles from being ready. It could easily be three more years before the product is even close to ready for prime time. By then the costs picture may have changed, certainly no reason to get worked up about the costs for a product that really does not exist at this time.
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