An S-1 filing that Rivian submitted to the Securities and Exchange Commission (SEC) indicated that the automaker will make autonomous driving tech an option for $10k: "We assume the LTR opportunity from software to be $15,500. This is comprised of autonomous driving capabilities of $10,000, and a monthly subscription plan for infotainment, connectivity, diagnostics, and other services valued at $5,500, based on publicly disclosed industry benchmarks.”