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Surely Rivian must know that announcing a ~20% increase for pre-order reservation holders would result in mass mutiny.
Trying to re-think this. Maybe Rivian did this intentionally, realizing they could not fulfill current pre-orders for 2-3 years. So, if ~50% of pre-order holders cancel, they could fulfill pre-orders within 18 months and make quotas?... Just trying to understand Rivian's customer-unfriendly behavior.
They think they can maneuver around next week's earnings call. The stock drop will take their profit when or if they ever deliver a vehicle to a real customer in any volume. CEO should have stepped up and written a hard copy letter to every reservation, not some half-ass letter from customer service telling you to go check the build sheet you have been sitting on for a few year Rivian could have stated that current reservations are going to have a 10% price increase and are locked at that price, what they did is say all you 50K people are screwed as just as valuable is the person that doesn't know what a Rivian is. They can get the same price you did, we really don't care. They won't come back from this, surely not with my $100K. I can go plant a lot of trees for a $20K Rivian or Rip-Offian!
 
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