Rivian Forum – Rivian R1T & R1S News, Pricing & Order... banner
1 - 4 of 4 Posts

·
Registered
Joined
·
144 Posts
Discussion Starter · #1 ·
Surely Rivian must know that announcing a ~20% increase for pre-order reservation holders would result in mass mutiny.
Trying to re-think this. Maybe Rivian did this intentionally, realizing they could not fulfill current pre-orders for 2-3 years. So, if ~50% of pre-order holders cancel, they could fulfill pre-orders within 18 months and make quotas?... Just trying to understand Rivian's customer-unfriendly behaviour.
 

·
Registered
Joined
·
144 Posts
Discussion Starter · #4 ·
I am old enough (barely) to remember when Honda, Toyota and Datsun (now Nissan) entered the US market. Their cars were less expensive, got better mileage, and were mechanically better (or at least as good) than the big 3 at the time. They must have operated on very thin margins or even lost money to GAIN MARKETSHARE in the US. Now look at them. Their strategy worked. I'm not sure Rivian's strategy of pissing off early adopters who are probably also shareholders (and evangelistic for Rivian) is going to work. They should have learned from history. Tesla's first car was sold in 2008 and they lost money until recently. Teslas aren't cheap, but the point is Musk did what it took to establish his company. This ~20% price increase was a poor decision.
 

·
Registered
Joined
·
144 Posts
Discussion Starter · #5 ·
The other thing to consider is that, unlike Tesla, Rivian doesn't have its own charging network that was FREE to early Model S owners–and still is if you own a 2012-2016 model S.
Rivian must use crappy EA charging system which–when it works–is more expensive than gas. But I guess that doesn't matter if you paid >$90K for your vehicle (not including tax).
I wish yesterday was April 1 instead of March 1.
 

·
Registered
Joined
·
144 Posts
Discussion Starter · #10 ·
I always try to look at things from another perspective. I pre-ordered an R1S in Sept 2019. Maybe Rivian is thinking, 'where else can people get a large-ish EV SUV with the (luxury) features that Rivian has that can go offroad and drive with manners on the highway? Answer: nowhere! So, we can raise prices as high as we want. Where are people going to go?'

We have no alternatives, so R1S reservation holders are at Rivian's mercy.

It's a little different for R1T reservation holders bc the F150 lightning is pretty close and the Silverado is not far behind the F150 EV truck. And who knows what will happen with the cybertruck.

But the way they suddenly increased prices on things that were included doesn't build good will and loyalty to the Rivian brand. So maybe Rivian thinks: 'Who cares? if we are the frying pan, Ford, GM and Stellantis are the fire.

Bottom line: customer is always..... screwed.
 
1 - 4 of 4 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top