[R99]

Autolist.com conducted a consumer survey that compared the Tesla Cybertruck to the Ford F-150 Electric, the Rivian R1T, and GM’s unreleased, unannounced electric pickup truck. They asked 1,100 current car shoppers and of those respondents 50% have never owned a pickup before, while 49% have owned or currently own a truck. One percent of the study’s respondents stated that they were “unsure.”

When asked which electric pickup would they prefer, consumers favored the GM truck first (29%), then the F-150 (27%), then the R1T (24%), and lastly the Cybertruck (20%).

Some of the other results for each truck include:

Rivian R1T:

1. Exterior styling (75 percent)
2. Expected vehicle size (tie -- 35 percent)
3. Expected performance (tie -- 35 percent)
4. Expected practicality and features (30 percent)
5. Expected efficiency (21 percent)

Rivian’s results were noteworthy because -- unlike the Tesla -- its exterior styling proved to be its biggest draw in Autolist’s survey. It’s also the least well-known brand in this four-way comparison, yet it still topped Tesla’s Cybertruck overall in this poll.

“The Rivian R1T falls on the premium end of the growing lifestyle truck segment and offers a unique mix of aspirational features and everyday practicality,” Disher said. “It’s just different enough so as to attract plenty of well-heeled, outdoor-minded buyers, but unlike the Tesla, the Rivian’s shape and design are familiar enough to make existing truck owners feel comfortable driving one.”

Tesla Cybertruck:

1. Expected performance (50 percent)
2. Expected efficiency (tie -- 33 percent)
3. Tesla’s AutoPilot (tie -- 33 percent)
4. Tesla’s Supercharging network (29 percent)
5. Expected practicality and features (26 percent)

The number one reason people choose the Cybertruck was its expected performance, which was not the case for any of the other three rivals.

“This shows us what’s drawing people to the Tesla truck,” Disher said. “It’s not outright practicality, efficiency, towing or hauling capabilities as is generally the case with pickups. Fans of this truck like it for its promised performance first.”

Also interesting was the lack of “Exterior styling” among the top reasons people choose the wild -- and polarizing -- Tesla Cybertruck. In fact, not a single respondent choose “Exterior styling” as a reason for picking the Tesla over the other three EVs.

It’s also worth noting that two of Tesla’s best-known entities -- its Supercharging network and its Autopilot hands-free driving system -- were cited in the top five reasons people choose the Cybertruck. The popularity of these features is regularly cited by experts and executives at other automakers as important advantages weighing in Tesla’s favor.

It’s also a phenomenon Autolist has also observed in two prior surveys that pit a Tesla vehicle against a legacy competitor, be it Porsche’s Taycan or Ford’s Mach E.

Ford F-150 Electric:

1. Prefer/trust Ford more than others (54 percent)
2. Expected reliability (52 percent)
3. Expected performance (38 percent)
4. Expected vehicle size (27 percent)
5. Expected practicality and features (26 percent)

“Like GM, Ford should be able to capitalize on its widespread awareness and trust in the F-150 name,” Disher said. “It’s practically its own brand within Ford, and its immense annual sales volumes should give the upcoming electric version a leg up in terms of overall sales.”

GM EV truck:

1. Prefer/trust GM brands more than others (62 percent)
2. Expected reliability (41 percent)
3. Expected performance (37 percent)
4. I currently own or have owned a GM pickup (27 percent)
5. Expected vehicle size (27 percent)

“This survey indicates that GM -- regardless of which brand they launch their EV truck with -- has the most to gain from awareness and trust in its current products,” Disher said. “This is likely due to the combination of a strong truck portfolio and a longer EV legacy than most incumbent automakers.”

 

[davrow_R1T]

Kind of silly to do this before any of them can even be test driven, much less purchased.

What they are really surveying is marketing awareness, nothing to do with the products.

 

[eHauler]

Kind of silly to do this before any of them can even be test driven, much less purchased.

What they are really surveying is marketing awareness, nothing to do with the products.

Elon Musk got the entire world to talk about a pickup truck of all things so reports like this are bound to happen. As the hype dies down so should these publications looking to ride the Cybertrucks coat tails.

 

[R99]

Kind of silly to do this before any of them can even be test driven, much less purchased.

What they are really surveying is marketing awareness, nothing to do with the products.

They could be setting things up so they do another survey when all the vehicles are released and to a "before and after" comparison.