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I was thinking about the simplicity of the names R1T and R1S today. Startup companies are using simple names. Tesla model 3, Y, S, X. Polestar 2. NIO ES6, ES7, ES8. And obviously rivians cars.
But traditional automakers launch a new car and they either come up with a new name that fits with their naming traditions, or they even just reuse an old name. Even when ford finally made an electric truck, they called it the "lightning," which fits in with the past 60 years of car naming conventions. Even when they made an electric car, they couldn't just call it the "ford E" or something, they had to call it the "mustang mach E."
Anyway, I was just thinking that it's kind of emblematic of how these companies are taking a different approach to the industry in fundamental ways, and it's reflected in the names.
But traditional automakers launch a new car and they either come up with a new name that fits with their naming traditions, or they even just reuse an old name. Even when ford finally made an electric truck, they called it the "lightning," which fits in with the past 60 years of car naming conventions. Even when they made an electric car, they couldn't just call it the "ford E" or something, they had to call it the "mustang mach E."
Anyway, I was just thinking that it's kind of emblematic of how these companies are taking a different approach to the industry in fundamental ways, and it's reflected in the names.