This.Is it a good business decision at this point to spend hundreds of thousands of dollars on a show, when your existing orders are going to keep you busy for the next few years and there are no real competitors delivering yet? Or would you rather have the employees out giving test drives for existing reservation holders?
Generating a demand is not the problem anymore, and delivering vehicles will accomplish far more than an advertising event when it comes to increasing market share. I would imagine they do have some people attending the show to discuss fleet sales of EDVs with prospective customers, among other purposes. And I would expect them to continue a more-targeted marketing approach through first-drive events and experience centers.
Do not entirely agree. It grates me quite a bit that it will be necessary for me to buy sight unseen or wait years to see and touch one. Buying a $ 20 item from a web page is one thing, but $ 80,000 is quite another. Having really none on display, anywhere, is not a good thing. If there would be some on display somewhere, those who cared to do so could make the trip. Like at a few car shows, especially in Illinois where Normal is.This.
There's no incentive for them at this point to attend, so why bother? Plus, very few people who go to these shows will convert into actual buyers. The ones that do already have a lot of product knowledge and come to communities like this.