To me there are different reasons to buy a truck. I think the vast majority of truck owners fall into two categories
1. Actually uses the truck for work
2. Suburban guys who use it for very light work and carry sports equipment, etc.
I think Rivian lives in the luxury and adventure space. So taking on buyers from Land Rover folks, but also some from the outdoorsy Jeep or Tacoma crowd.
1. Actually uses the truck for work
2. Suburban guys who use it for very light work and carry sports equipment, etc.
I think Rivian lives in the luxury and adventure space. So taking on buyers from Land Rover folks, but also some from the outdoorsy Jeep or Tacoma crowd.